"How To Have Your Own Successful Business Blog Now... in Seven Easy Steps!"

If you’ve been looking everywhere for a practical way to get a blog up and running without having to be a techie, or hire one ... you've come to the right place.

Dear Fellow Business Owner

Are you keen to have a business blog but not sure where to start?

Have you been hearing or reading about blogging but are still not sure how this could help your business?

Or are you wondering how you can do some testing without wasting a lot of time and money?

Look, there are plenty of businesses blogging, but there's also a lot of confusion about blogs and business. Plenty of business owners know a bit about blogging, think it might help their business, but before they finally commit themselves they need practical information and straight answers to their questions, without having to become technical experts. And they don't want to spend a lot of money experimenting!

My 7 Step Business Blog e-book was written for business owners who want their blogging questions answered, together with a practical guide to getting started.

Blogging helps my business, and does that on a ridiculously low overhead. If you are open to the possibility, I would like the chance to show you, through my e-book, how you can make blogging work for your business too.

"What Des has done is fantastic. He's boiled down the current landscape of blogs and its impact on business to an easy-to-read digest of ideas and best practices. He provides not just the theory but the procedures to get it all done. It's all well and good to read about blogs and then put if off to start someday, somehow. But this book helps you start to do it yourself - here and now. And until you start a blog yourself, you won't fully grasp their power or potential."

From the Foreword by Andy Wibbels, author of Blogwild! A Guide for Small Business Blogging

But just before we go on, you've probably seen those emails that promise to reveal amazing secrets for you to instantly make ton of money overnight with a blog? Sorry, if that's what you are hoping to find, I can't help you. But if you think a blog might help you grow your business sensibly, you've come to the right place.

Then again, if you're like I was, maybe you have friends who've told you how easy it is to have a blog, but without actually telling you how to go about setting it up?

Maybe it's easy for some people, especially if they are trained in computer programming or web design and such. That's not me, and I've actually spent hundreds of hours and many late nights in the past three and a half years getting to understand blogging and ways to simplify the process.

But now you get the benefit of my experience, because I can help you shortcut the process, saving you the time, pain and expense I've had to go through to become an effective blogger.

I Will Show You How to Start Blogging Now

With my 7 Step Business Blog downloadable e-book, you can:

cut through the jargon

get no-nonsense answers to your questions

be up and running with your own, fully featured blog

have your own tailored business blogging strategy to match.

“I'm in the process of doing a blog. Of all the information on the Internet, yours has been the most valuable for me. Until a week ago, I knew nothing about blogging. It’s amazing what a person can learn in a week. Thanks very much for sharing your knowledge.”

Ron Ball EFTZone

But what if you are still wondering about how a blog could help your business?

Guess what? If you're still wondering how a blog could help your business, I'm not going to try and convince you.

Because I firmly believe that some people are just not really ready to start blogging. Either they're not willing to commit the time, or they feel their business is doing quite well without a blog and they don't need it. Or some other reason.

If that's you, and you've decided not to have a blog just now, that's fine - although I hope you will keep an eye on your competitors, so they don't steal a march on you by using blogs to carve out some more market share for themselves while you're still thinking about it!

But if you are undecided, maybe I can help you make up your mind one way or the other.

And if you've already made up your mind and you are keen to get going, you can skip this section and jump down to Your Key Questions Answered!

Still here? OK, consider this: in almost any sector of the economy these days, and whatever the product or service, from buying a car, to deciding what movie to see, to hiring consulting services, more and more people are going online to see what is on offer before they part with their hard-earned cash.

And if something can be bought online, they want to buy it online, now!

Which is why any business that wants to be successful these days has to have a presence online.

But while a lot of business owners understand that they have to be online, often they don't see how they are getting value for money from their website, for which they've paid hundreds or thousands of dollars.

And those who have been marketing with emails and e-newsletters are being frustrated by spam blockers.

What's the answer? Spend more money getting the website re-done, upgraded or tweaked? Maybe, if you have no problem about spending that money and are willing to wait and see if you get results.

But what if there was another, more economical but still effective way to:

improve your presence on the web
be more easily found via search engines
connect better with your customers and your market
have a sure-fire way of communicating, that doesn't depend on email?

There is. It's called a business blog. And my e-book shows you how to set one up.

“Des Walsh has cut through the fog of confusion about blogging and written a book the average business person can understand. His light and lively writing style make this a book you can comfortably read in one sitting but you’ll find yourself coming back to it again and again for the depth of content. He is a truly black belt’ blogger and his enthusiasm is contagious!”

Bill Vick CEO, Vick & Associates, Inc., Executive Recruiters

Your Key Questions Answered

The 7 Step Business Blog e-book has been written to answer 7 basic questions about blogs. But the book provides more than answers to questions: it provides progressive action steps. In fact, each chapter answers one of the basic questions and then provides one of the 7 steps to blogging success.

The seven chapters of 7 Step Business Blog, with the questions they answer in italics beneath each chapter heading, are:

Understand blogging and its business value
What’s a blog and why should I be interested?
Clarify how a blog fits in your online communication strategy
I already have a website, why would I want a blog as well?
Set up your blog
If I want a blog for my business, where do I get one?
Start blogging
As a business blogger, what would I actually do?
Promote your blog
How will people find my blog? (Includes RSS/newsfeeds)
Develop your blogging strategy
How much time do I need to commit to blogging?
Establish your measures of blogging success
How do I make money with blogging?

What about all the blogging jargon, things like "RSS"?

One thing that frustrates business people when they try and figure out what blogging is all about, is the various bits of jargon that come up, like “RSS”. Unfortunately, the jargon seems to stop some people from wanting to go further, which is a real shame, because if a non-techie like me can cut through the jargon and have a successful business blog website, there is no reason why any other business owner can’t do the same thing.

Does the book cover RSS and other blog-related matters? Definitely. In fact, I have really worked hard to try and cover all the things you need to know to get started and to succeed with blogging.

You’ll find clear, plain English explanations of every technical term I’ve had to use, including RSS, and other terms bloggers use every day but the rest of the world doesn’t understand, like “posts”, “trackbacks”, “blogrolls” and even more technical things with acronyms like “XML”.

In every instance I have provided a basic explanation to enable readers to understand as much as they need to know, to be able to get on with blogging - and often a link to a website where the more curious reader can get more information.

(By the way, as you may already know, or not, RSS is tremendously important for your business, and the book explains why.)

I LOVE the book. I easily set up a blog at BlogHarbor. For a visual creative person like me, these pictures and step by step instructions kept me on target and not wandering off. I also liked the clear "right hand corner” directions that also allowed me to go where I needed. However the biggest appreciation I had was the understanding of RSS! (and blog rolls!) Well done. I have sat thru several teleclasses and read articles (I am ashamed to say!) and got the "gist" of it but not to a point where I felt comfortable. I loved your humor, your being one step ahead of the reader with his/her next question. I would be happy to recommend the book whenever/wherever I can”.

Jenn Wright Mid-Life Adventures from the Inside Out

The how-to guide I wish I'd had four years ago!

This e-book is in fact the “how to” book I wish someone else had written for me, before I had to spend months – years in fact! - figuring out what I had to do, what worked for me and what didn’t. Along the way I’ve spent many hours and late nights, trying out many different blogging systems or “platforms” - I’ve made plenty of mistakes too - and you can now benefit from what I've learnt. What I’ve proven to myself and others, and what I can show you, is that any reasonably intelligent, non-technical business person can have a successful blog.

It’s not rocket science – you just need to focus, and exercise a bit of discipline (which any successful business owner has to do anyway).

"This excellent introduction to business blogging explains to business owners how blogs can benefit their business, and does it in plain English without getting bogged down in insider-only jargon. If your business is not blogging, then you need to read this book to find out how your competitors are already adopting blogs and blogging technologies to grow their businesses.”

John Keegan Owner, BlogHarbor

What will you gain from buying this e-book?

By the time you have finished working your way systematically through the seven chapters, the action steps and the information in the detailed appendices, you will:

know what a blog can do for your business
understand what “RSS” and “newsfeeds” are and why they can be so valuable for your business
have your own, fully-featured blog up and running (for a cost of less than a Starbucks tall latté a week!)
have a detailed blogging strategy, tailored to your business requirements
know the few words of jargon you need to know and ways to figure out the rest or get help if you get stuck
know what you can delegate to others and what commitments you need to make in terms of your own time and learning requirements.

“If you are looking for a practical 'nuts and bolts' understanding of the sometimes confusing world of blogging, look no further. Des helps the reader to get past all the jargon and delivers a message that both beginners and advanced bloggers will appreciate. This is a 'must read' for anyone considering creating their own personal or business blog. His friendly and humorous style makes it an easy read - quite an achievement considering the potential complexity of the subject!”

Bill Lee-Emery Author of Stop Procrastinating

So How Much Is the Investment?

First, let’s just check what you get:

a 120 page e-book you can download - and print out if you wish - with a step by step explanation of what you need to know and do to have a successful blog
with no prior technical knowledge or expertise required
down to earth explanations of the small amount of technical stuff you need to know (no unnecessary jargon or techspeak)
a businesslike approach to blogging, in businesslike language

And the price of all this? Well, because I’m very keen for business owners to overcome any hesitation about blogging and get started right now, I don’t want price to be an obstacle. So your investment if you act now is US$20, but colleagues have told me I should be charging at least double that, and I honestly can’t guarantee the price won’t go up some time very soon. So now is the time to act if you want to take advantage of this price.

My No Ifs No Buts 100% Total Satisfaction Guarantee

What if you buy the e-book and are not satisfied? Well, there’s no way I want dissatisfied customers and I am happy to give you my 100%, no questions asked, money-back satisfaction guarantee. If for any reason you are not satisfied that 7 Step Business Blog is what you want, or believe it doesn’t measure up to what you expected, just email me any time within the next 90 days and you will have a 100% refund.

If you are ready to find out how blogging can help you boost your business and get a new edge on your competitors, then take action now.

Warm regards

PS: With the 7 Step Business Blog e-book you have a practical, plain English guide, step-by-step, to have you up and blogging in next to no time, and you have an iron-clad, 100% guarantee that if at any time in the next 90 days you are not satisfied you will have a full refund. All this just now for only $20 - so click on the Buy Now button above to get your copy now.

Des Walsh
Business Coach & Blogging Evangelist
Publisher, Thinking Home Business blog
Author, 7 Step Business Blog
Moderator, LinkedIn Bloggers
Contributor, Business Blog Consulting

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